I'm evolving with the customer

When I started Trish Lee Bridal in 2012, I wanted to offer thoughtfully designed customizable wedding dresses for the millennial bride, without the custom markup. Today in 2018, I’ve given that up to go digital - I sold my baby and bought into Anomalie.


Six years ago, I saw a void in the market. At that point, I had worked for a bridal company for five years, and I was ready to bring my own ideas to life. This bride knew to expect better than what the marquee designers were offering. They were using the web and social media to compare boutiques, styles, and price points. Only after arming themselves with knowledge of the market would they shop different salons. As for e-commerce, that was accepted as something more suited for big box retailers, not for something as special as your wedding dress. This bridal experience is what I would now call “semi-transparent” or “translucent.” Today the landscape has changed. Customers are buying mattresses online, having never tested the item.

Even with high stakes purchases like a wedding dress, the savvy shopper is coming to expect the same level of digital convenience.

We are moving from “translucence” to “transparency,” in the consumer market, where customers have not only information but control at their fingertips. Online retail companies like Everlane and Brooklinen (luxury bedsheets) have changed the game and cut out the middleman. Brides-to-be can now see the newest trends right off the runways and on style influencers. For this bride, that’s where the bar is set.

The wedding industry needs to catch up, and it’s a lot to swallow. In order to thrive, gatekeepers of the wedding industry have historically perpetuated the dream of the Big White Wedding, one that is entrenched in tradition and sentiment. I started in this industry being pro-bride, and now as a gatekeeper, I want to continue to champion for better.

I still love and believe in Trish Lee Bridal’s mission, but even I could see the limitations of what we were offering by having everything produced locally as well as maintaining a brick-and-mortar space.

And I’m the first to say that I’m evolving with the customer.

Ten years ago, I could only have dreamed of something like Anomalie. We’re in the The Jetsons’ world — custom wedding dresses on demand! There is no other company doing what Anomalie does.

We’re giving the customer a high touch experience with customization traditionally found at expensive boutiques all at the convenience of their fingertips at a quarter of the price. My role as the Chief Design Officer really couldn’t be a better fit. I get to fulfill my original mission of creating custom wedding dresses for the smart bride but at a global level. By leveraging my years of fit, construction, and customer knowledge with Anomalie’s supply chain capabilities, the sky’s the limit.

I’m living out my own Big White Wedding dream.

I'm now Team Anomalie!

I’m so stoked to announce that Trish Lee Bridal is joining forces with Anomalie. In August, I will take on the role of Chief Design Officer with other members of my team joining on as part of design & production. Anomalie is creating thousands of wedding dresses and has become the fastest growing direct-to-consumer wedding dress company in the U.S. The company has raised funding from the same VCs who funded Stitch Fix, Everlane, Glossier and Warby Parker. 

Trish Lee and Leslie Voorhees, CEO and Co-Founder of Anomalie. The company creates custom high-quality wedding dresses through a process that turns brides' inspiration pictures into reality.

Trish Lee and Leslie Voorhees, CEO and Co-Founder of Anomalie. The company creates custom high-quality wedding dresses through a process that turns brides' inspiration pictures into reality.

My Royal Wedding Thoughts

Who wasn't excited when the news came that Prince Harry had proposed to Meghan Markle. The adorable couple have been going strong for a year, and rumors were swirling that an engagement was on the horizon. When Tony Bravo at the San Francisco Chronicle asked me to share my thoughts on what the bride should wear on the big day, I went into lace overdrive. Meghan Markle, like it or not, is a symbol of modernity. I'd love to see something fresh and more form-fitting and definitely in lace with a gorgeous cathedral lace veil as illustrated below. Read more on what other Bay Area Bridal Designers envision for the royal wedding

If I could dress Meghan Markle on her big day…

If I could dress Meghan Markle on her big day…

California Destination Weddings


Planning a CA destination wedding? As a San Francisco company, we’re super proud of our home state. With a broad range of climates, geographies, and gorgeous natural landscapes, California offers a little something for everyone. See our top picks for a California destination wedding. 


Mendocino County: Rugged Coastal Forest

Located along the northern part of California’s coast, Mendocino county is known for it’s rugged cliffs and towering redwoods. Mendocino County is also home to the Anderson Valley, one of California’s well renowned regions. The city of Mendocino is popular wedding and getaway location, with many historic hotels and B&B’s, so you can look further afield for a truly unique wedding venue.


Palm Springs: Sun-Soaked Desert

Located in the Coachella Valley about two hours east of Los Angeles, Palm Springs is the spot for year-round sun. Once a playground for the stars of Hollywood's Golden Age, the glitterati are once again flocking to Palm Springs for its quirky boutique hotels, mid-century modern architecture, and vibrant art scene. With winter temperatures in the 70’s, Palm Springs is a great choice if you want an outdoor wedding in the winter. Summer temperatures in Palm Springs can be high, so choose a venue with indoor or shaded spaces - or head up to the nearby San Jacinto Mountains.


Yosemite: Mountain Majesty

 Yosemite National Park is one of California’s most recognized landscapes, and our go-to choice for a California mountain wedding. First protected in 1864, the park is full of historic venues sure to please a couple looking for a vintage or rustic feel. The park and surrounding areas have a number of lodging options from campgrounds to luxurious hotels for your ceremony, reception, and even guest lodging. Note that ceremonies in the park do require a special permit and may be subject to size limits.    


Carmel-by-the-Sea: Coastal Elegance

Carmel-by-the sea and the Monterey County showcase the beauty of the central California coast. Less rugged than the Northern coast, the area around Carmel is known for golf, art, and cool, sandy beaches.

For more Carmel wedding inspiration, check out the weddings of our brides, Casey and Joanne


Wine Country: Farm to Table Sophistication

 Our final location is one we hold close to our hearts. Although wine is produced throughout California, Napa and Sonoma counties are nicknamed “Wine Country” for a reason. Both are home to numerous wineries that make lovely wedding venues, but don’t limit your search to wineries alone. With its location just one hour north of San Francisco, wine country is a great choice if you want your guests to be able to extend their trip into a mini-vacation. 

For more wine country wedding inspiration, check out the weddings of our brides PriyaKatrina, and Chasa. Whether you want mountains, beaches, vineyards, or wilderness, the golden state has it all. We hope you'll join us here on the west coast for your dream wedding. 

Style Me Pretty Features Trish Lee Bride's Modern Texas Wedding

A Vintage Modern Wedding With Texas Charm

We couldn't wait to share this Style Me Pretty feature of Amy and Kent's vintage modern Austin wedding. Although they have lived in San Francisco and New York, they wanted to show their friends what Texas offered and decided to tie the knot in an industrial space set in the countryside outside of Austin. They somehow made the raw gallery-like space come to life with warm touches such as gilded glass keepsake display cases and purple-hued wildflower "sconces" decorating the white-washed walls. 

As for the dress, the bride fell in love with the Marie gown, a vintage-inspired backless lace trumpet with cap sleeves as soon as she saw herself in the mirror. Luckily for her, she fit the sample size perfectly - it was an instant match! Congratulations to Amy and Kent - we hope marriage continues to be full of the adventurous spirit that it started with.

Photo: Jenny DeMarco

Junebug Weddings Features Trish Lee Bride's Greenhouse Wedding

Colorful Crystal-Inspired Greenhouse Wedding

Wait till you see this one - it's a doozy. Thieny and David's greenhouse wedding is the most original we've seen here at Trish Lee. We're excited to share their feature on Junebug Weddings. Combining the spiritual healing elements of crystals, Rockabilly fashion, and old-Hollywood glamour in an urban rustic setting, their wedding set the bar for cool indie style. There were playful pops of color from the bridesmaids dresses, the healing crystals, and the flowers. They served fusion Asian cuisine that paid tribute to the bride and groom's heritage, such as Vietnamese spring rolls and Korean short ribs.

For the wedding attire, Thieny chose to wear the Kitty gown, a draped V-neck silk crepe sheath wedding dress that gave her curves for days - she was the embodiment sophistication and simplicity. David donned a sharp custom made-to-measure suit from San Francisco’s own Spoon TailorTRUST, when we say this is the wedding you wish you had been invited to. We're thrilled for the couple and this amazing Junebug feature. 

Photo: Alixann Loosle

In the bride's own words, "I am in the positive energy business (healing arts), so incorporating healing crystals made sense. They didn’t just add natural beauty, but I believe they have an energetic vibration that elevates a space and reflects the positive vibes. We also had a Tibetan singing bell in the ceremony to remind all of us there when we heard the bell to stop take a delicious breath and enjoy the present moment."

Misty California Coast Wedding Featured on Wedding Chicks

Sometimes the unpredictable becomes the memorable. For all the lovely sunny California weddings, there's something to be said about this misty California coast wedding. The ethereal beauty of the coast lends a certain romance to Sandra and Jason's nuptials last fall. Sandra chose to wear our Reagan wedding gown, featuring a deep sweetheart neckline and a soft tulle skirt. The bride also arranged her own flowers! Check out their wedding featured on Wedding Chicks today. 

Photo: One Love Photography

Trish Lee at The Grammys

As the season comes to a close, we're so excited to share the news of Trish Lee on the red carpet! That’s right folks. Trish Lee made it to the 59th annual Grammy Awards. San Francisco-based Tycho received a well-deserved Grammy nomination for their album Epoch in the Best Dance/Electronic Album category, and being the wife of the Grammy-nominated musician has its perks, like getting dressed to the nines and walking the red carpet with your husband! For her first red carpet appearance, Kiyo donned a custom designed Trish Lee gown. Handmade in our San Francisco studio, the gown is crafted in luxurious double-faced silk crepe in an au courant blush color. With a deep plunge neckline, backless silhouette, and a skirt that embraces a thigh-high slit, the gown was a stunner, and our girl rocked her first red carpet Grammy appearance!

Borrowed and Blue Features Trish Lee Bride

We're delighted to see our Reagan gown featured on Borrowed & Blue via the wedding of our bride Natalie and Brian. Borrowed and Blue is the premier source for all your wedding planning needs, and it's an honor to be included. The piece is titled “White Spring Fete with Red Accents.” The photos captured the unique elements that made this wedding oh-so-special, such as the perfect sunset that emerged during the ceremony and the clear blue color of the lake that served as the backdrop. We're honored to have played a small part in Natalie and Brian's special day and grateful to have our work recognized by Borrowed & Blue. 

Natalie weds Brian in the  Reagan  gown by Trish Lee 

Natalie weds Brian in the Reagan gown by Trish Lee 

photo: John stone